AIG – interactive PDFs
AIG Europe distribute their product literature for brokers in digital formats – a suite of soundbite videos, interactive PDFs and a selective range of printed brochures.
I was headhunted to join their product marketing team on an external contract. I trained myself with the process of producing interactive PDFs – functions such as drop-down menus, direct links, complex show and hide elements all come together to result in an interesting, interactive reading experience.
My first project was to create a catalogue of all their marketing collateral to enable teams to access and search for specific items. I then went on to develop training documents, brochures and presentations over the course of two years.